Uncensored - Interactive Ad
This innovative advertising concept was crafted for Rede Gazeta, a major media conglomerate, to mark the 25th anniversary of the end of censorship in Brazil through an interactive newspaper advertisement. Leveraging the popular trend of QR codes, the ad is designed to convey a powerful message. When readers scan the QR code, their smartphones are directed to a video. This video vocally highlights the significance of this milestone for the press at large, while also underlining Rede Gazeta's extensive multiplatform engagement and its steadfast dedication to providing information over the years.
★ Project featured in 'Meio & Mensagem' Magazine - Show-up, Brazil (2014) ★
